SabreID
Intern Team Project
10 Week Timeline
Summer 2019
Tool: Diagrams.net, Adobe XD, Adobe Illustrator, Sketch, InVision, G Suite
The Case Competition is a program that teams up interns to create a company inspired product from scratch and pitch to executives. SabreID is travel profile, for speedy and secure bookings on online travel agency websites. Our team placed 2nd out of 12 teams.
You can use the interactive prototype here!
You can view the presentation here!
Objective
Create a new travel based company product for Sabre Corporation with a team of 7 diverse interns in a competition.
User Need
Fast and simple travel bookings that increase conversion rates and reduce cart abandonment.
Demographic
Made for the traveler who is interested in secure and fast travel booking on online travel agencies.
Research
On average, it takes 16 minutes for form completion to book a trip online. This results in a 74% abandonment rate of shopping carts due to tedious booking flows. One-click shopping is on the rise, allowing consumers to buy faster and easier. With the introduction of GDPR more people care about privacy and security of their data. Our team wanted to find a way to give the security of GDPR while maintaining the fast speeds of one-click shopping.
How It Works
Our product SabreID would be a traveler profile, that stores all of the necessary information to book travel. A user would create a profile on the SabreID app. Then they could sign in using SabreID on any online travel agency website, with all of their information pre-loaded. After browsing booking options, they would be able to book a trip in 5 minutes or less using one-click booking.
SabreID In Action
Once a user makes a SabreID account, they sign in on an OTA of their choice like Expedia. Expedia securely pre-loads all of the users data, allowing them to quickly book a trip, reducing form completion. This gives increased conversion rates and revenue to Expedia while leaving the consumer happy with the simple interface.
Final Thoughts
My summer internship at Sabre was one of the most incredible experiences of my life. I grew as a professional designer, learning more each day. I learned how to be a team leader, and how to execute a professional project with a team of diverse people.
This project showed me every aspect that goes into making a product from both the front end and back end perspectives. I learned the financial aspects to push a product towards creation and what it means to be a creative.
You can view my teams full Slide deck presentation here.